We know choosing the perfect gemstone is an extremely important decision. We aim to make our customer’s search as easy as possible and to educate the consumer about the differences between a natural and certified gemstone and an artificially enhanced or synthetic gem. Simply put, quality, rarity, and value are the cornerstones of our gemstone business.

Our gemstones are natural, certified and untreated make us the best in the gemstone market for gemstone buying. These stones have significantly more value and are far more stable in retaining that value over commercially treated sapphires. We directly bring the stones to our customers from mines and reduce the cost of the middleman that itself reduce the cost of stone that you buy from us around 30 to 40 percent.


1. We Believe in long-term relationships with customers. We sell Fresh stones only (unused). We have the membership of GJEPC.

2. We have 15000 natural gemstones for you to choose from. We have gemstones that suit every occasion, mood, budget, need.

3. We take a careful note of gemstones trends and customer feedback to bring you the best.

4. 100% transparency. What you see is what you get. All stones presented in the store are live products for selling. Our stones are sold along with the seal of trust from Gemlab. Not even we can touch the gemstone. Free Delivery all over India.


6. We are a socially responsible company and make sure all our gemstones are obtained from legitimate sources certified by the best labs in the world.

7. The gemstone you buy from us comes with a certificate of authenticity from prestigious laboratories such as GemLab, IGI, GIA etc.


9. Being an online store, we have no inventory costs. The costs saved here reflect in our incredibly low prices.

10. With no middlemen involved whatsoever, you will find our gemstone prices much lower than your local jeweler or online store. We sell gemstones online that are directly mined from sources. That is also the main reason the low price of our gemstones. Don't fall in the trap of other sellers with the high price.

11. We first opened our doors in 2003 with a jewelry showroom with the name Sehdev Jewellers in Amritsar. We have built our company on a strong foundation of superior trust and ethics. We take great pride in our reputation and offer only the highest quality sapphires and jewelry.

12. We’re in the gemstone business because we love what we do. We have a passion for natural gemstones. We love to work with people who are as excited about our gemstones as we are!

13. Gemstones are Non-Heated and Non Treated and best to use for astrology purpose.